Case Study
Locavore
How Locavore are using the Open Food Network
Locavore is a social enterprise retailer, grower and wholesaler running a grocery store on Nithsdale Road, Glasgow, delivering veg boxes across west-central Scotland and growing their own produce on urban plots and a market garden. Locavore also run various projects to get people more involved in building a better kind of food system.
Reuben Chesters, founder of Locavore set up a shopfront on the Open Food Network and has gradually been increasing his use of the Open Food Network functionality. Initially he offered only produce grown on his own land and stock bought in from wholesalers but he has gradually been adding in produce from neighbouring farmers, growers and other local food and drink processors who are registered as producers on Open Food Network.
Reuben has chosen to set up the Locavore shopfront as ‘login only’ rather than ‘public’. This means that he can choose to make the shopfront open only to his veg box customers. Once you are a veg box customer you are added as a customer to the Open Food Network shopfront and are able to order additional items to be delivered with your veg each week.
“Open Food Network has increased my turnover, making it easy for people to add products to their weekly veg box, pay online and give us any special delivery instructions.“
The impact of using Open Food Network
Reuben says “I am very pleased to be part of the growing Open Food Network. It is exciting to see so many new producers registering on the Network across the country and then to see the links being set up between these producers and shops like mine as well as various types of markets, food hubs and food co-ops – all making use of the same online system to build distribution and retail networks that would never have happened without Open Food Network.
“Open Food Network has increased my turnover, making it easy for people to add products to their weekly veg box, pay online and give us any special delivery instructions. Open Food Network produces useful reports to help me prepare customer orders and we are looking forward to offering customers the option to set up repeating orders on Open Food Network so they don’t have to login every week”
“Open Food Network is growing from strength to strength. We are proud to be one of the longest-standing OFN shopfronts in the UK and look forward to being part of the Network for many years to come.”
